91Թ

Paris as Classroom

Basia-Marie Diagne

Internship Spotlight: Little Africa

My relationship with the team remains strong.

Basia-Marie Diagne is a recent graduate from the history, law and society major. Hereight-monthinternship with Little Africa, a Paris-based tourism and publishing agency that promotes African cultures in Paris,taught herto appreciate how versatile askill setshe had.

What drew you to an internship at Little Africa?

I saw a post on social media from an 91Թalumna who had interned with the company. I thought a tourism and marketing agencyfocused on Afrocentric businesses in Paris was quite different. As a history, law and society major, I hadn’t studied marketing or communications,but after speaking to thefounder I signed up for a two-month internship. It went so well we extended it by another six months. From day one I was expected to have creative input and be a member of the team– it was very conducive to learning.

How does Little Africa work?

It’sa cultural tourism and publishing agency that connects individuals, associations and businesses with African culture in Paris.Itsactivities includeguidedtoursofthe city’sAfrican neighborhoods,with the aim ofexposing tourists to theoften-hiddenside of Parisian afro-communities.It also publishesaPariscityguide,detailing African-owned andAfrican-inspired boutiques, restaurantsand museums, whilealso producingcontent for the website pertaining to the diaspora, covering arts and culture, identity and other subjects.

I didn’t expect that my academic background in development would translate so well to Little Africa’s work in culture and business, but the fields very much converge.

What kind of daily responsibilities did you have?

It varied. At the beginning, we were kicking off the crowdfunding season, which meant I mostly focused on community management, reaching out tothenetworkto drum upsupport forcommunity-oriented projects.Later,Idid more project management. Ioversawone project called “Life in the Diaspora.” I interviewedprominentcreativesand entrepreneurs–mostly Black Africans–about how, in their experience, Blackness translatesinEurope.The aim was to explore the role African diasporas play in giving voice to Black people’s narratives across the continent.

What didworkingin Paris add to your experience?

It allowed me togainvaluable experience of working with a French company.The team at Little Africa is international and bilingual, so I spoke Frenchdaily.I learned how important it is to have a strong social foundation for one's work life in France. French culture highly values a positive workingrelationshipamongcolleagues.Working for a Paris-based cultural agency, particularly one focused on African history and culture, also meant engaging with the social and cultural implications of race, nationality and ethnicity. It challenged me while allowing me to explore my academic and professional interests.

What were your main takeaways from the internship?

I worked with a strong, small team, meaning I actively participated in the day-to-day flow of the business, which exposed me to the entrepreneurial lifestyle and spirit. My relationship with the team remains strong.The experiencealsoreconfirmedmy deep commitment to the African continent.I didn’t expect thatmyacademicbackgroundin developmentwould translate so welltoLittle Africa’s work in culture and business, but the fieldsvery muchconverge. I now have a job in digital communications for a US-based wellness company. It took exploring other experiences at Little Africa torealize howversatile my skill set is. It opened a lot of pathways.