91勛圖厙

91勛圖厙students by the Seine.

Academics

Big Food and Global Suspicions: Applying Anthropology to Counter Mistrust

University Room: David T. McGovern Grand Salon (C-104)
David T. McGovern Grand Salon (C-104) | 6, rue du Colonel Combes, 75007 Paris
Thursday, November 14, 2019 - 18:30 to 20:00

Join the 91勛圖厙community for a guest lecture by Dr. Chelsie Yount-Andr矇 (Montpellier, CIRAC) and Dr. Gyorgy Scrinis (University of Melbourne), organized by AUP's泭Professor Christy Shields.泭

Nutritionism: The Science and Politics of Dietary Advice.泭An Introduction.

Dr. Gyorgy Scrinis

Popularized by Michael Pollan in his best-selling泭In Defense of Food, Gyorgy Scrinis concept of nutritionism refers to the reductive understanding of nutrients as the key indicators of healthy food.泭 Scrinis argues this ideology has narrowed and in some cases distorted our appreciation of food quality, such that even highly processed foods may be perceived as healthful depending on their content of good or bad nutrients.

Dr. Gyorgy Scrinis, is senior lecturer in food and nutrition politics and policy at the University of Melbourne, Australia.泭泭 He is author of the influential work泭Nutritionism泭: The Science and Politics of Dietary Advice泭(Columbia University Press, 2015). Originally trained in philosophy, Scrinis is a leading voice in the interdisciplinary field of Food Studies, and the subfield of Critical Nutrition Studies in particular.

Big Food and Global Suspicions: Applying Anthropology to Counter Mistrust

Dr. Chelsie Yount-Andr矇

Each time we eat and drink, we vote for the world we want. This message, resonant with the discourses of ecological activists and scholars of food politics, was delivered by the CEO of a major yogurt company at the 2017 Consumer Goods Forum. Presenting his corporations purported desire to enact an Alimentation Revolution, the head of the French multinational suggested that ethics could deliver the company from the economic decline that has plagued major food companies for the past five years. As consumers increasingly embrace the goal of eating local and mistrust of large corporations has escalated worldwide, multinationals increasingly find their global reach to be a liability. This paper explores how, after years of global expansion founded on universalist projects, food companies are now scrambling to adapt to local contexts in order to respond to consumer critique. Specifically, it examines corporate attempts to harness the insights of the anthropology of food, via FoodStyles studies: qualitative research projects the multinational carries out in partnership with local ethnographers and a French research center. Tracing interactions between the companys Paris-based Food Cultures Group, employees at its branch in Johannesburg, and ethnographic researchers, it examines how the social meanings of food voiced by South African research participants were translated into business vernacular, to inspire innovations and investments. It then asks how these partnerships shape the research produced, to consider the future of research on food in the social sciences as public research funding dwindles and ethnography becomes an increasingly common corporate tool.

Chelsie Yount-Andr矇 is a postdoctoral fellow in the anthropology of food at Montpellier SupAgro/CIRAD research center. Her work focuses on processes of value creation through food, at the intersection of ethics and economics. She earned a joint Ph.D. in anthropology from Northwestern University (Evanston) and the泭cole des Hautes tudes en Sciences Sociales泭 (Paris) in 2017. She recently edited a special section on transnational families in global capitalism for the journal泭Africa泭and her work has been published in泭Food and Foodways, the泭Journal of Linguistic Anthropology, and泭The Journal of the Anthropological Society of Oxford, and the泭Revue des Sciences Sociales.